Some people like to have a "beach body". Some people want chiselled abs. And some want their love handles to be melted away. Interestingly, most of them expect a quick fix towards their goals.
A genuine fat loss requires intellectually customized diets and carefully designed exercise plans. The growing rate of obesity around the world has made it a global challenge. This imposes a huge cost on health care systems through the consequences it gives birth to.
Weight loss seekers should keep in mind that there is no silver bullet to their problems. A sustainable weight loss requires setting realistic goals, scientific dietary changes, behavioral modifications and biochemical manipulations of the body.
The fact that the human body is very intricate and beautiful in its complex delicacy makes weight loss difficult and challenging to many. An increase in the number of so-called "fitness gurus"―who lack the basic knowledge of physiology and biochemistry―the bombardment of junk science through social media, nutritional quackery, and the profiteering of supplement industries are the major factors driving the promotions of unhealthy weight loss―also known as a crash diet.